TMA · Quiz Paywall — 4 Models

Switch the pricing model · switch the quiz path · premium redesign v2

★ The ship arm — what Nic builds
📧 Email 1 · Abandonment · view + copy HTML 🎉 Email 2 · Buyer welcome · view + copy HTML 🖥️ Ship arm in a browser · standalone + UX/UI contract
Alternatives — reference only, not being built

Fallback if the kill-switch fires (14-day revenue per view < $6.04): $157 behind the 7-day trial — built behind a flag, not shipped.

Quiz path (personalises the copy)
9:41
EXCLUSIVE QUIZ PRICE · closes in 47:59:59 () · then $157/yr⚠ Your quiz window closed — the public $157/yr now applies
Step 3 of 3✓ Programme built

Your Recovery Programme is ready.

Built around your exact starting point — not a generic plan.

Beginner, 50+, or coming back from injury? That’s most of our members — the assessment starts you where you actually are.

★★★★★4.9 average rating100,000+ athletes47 countries
⚡ Exclusive quiz price
Reserved for quiz completers · not public
Closes in
47:59:59
31 people viewing this plan right now
1-on-1 Coaching
No free trial · full price from day 1
$3.23/day
$97/mo
12 Months ★ BEST VALUE
$299.64/yr → $157/year · $0 today ✓
$0.82/day
$0.43/day
Save 47%
Monthly
$24.97/mo · $0 today ✓
$0.83/day
☕ Coffee $4.50/dayTMA $0.43/day
⚡ Exclusive quiz price
Quiz completers only · not public
Closes in
47:59:59
Your Recovery Programme matches your 8-week goal
4-Week
Try it out
$0.45/day
$12.48 total
was $24.97
POPULAR
12-Week
Full reset
$0.30/day
$24.98 total
was $49.97
SAVE 33%
BEST VALUE
12-Month
The real change
$0.43/day
$157 / year
$0 today · 7-day trial
SAVE 40%
☕ Coffee $4.50/dayTMA $0.43/day
27 people on this plan right now · 183 started today
⚡ Exclusive quiz price
Quiz completers only · not public
Closes in
47:59:59
Your Recovery Programme matches your 8-week goal
4-Week
A taste of it
$0.79/day
first year
$12.48 today
then $24.97 / 4 wks
12-Week
One full phase
$0.48/day
first year
$24.98 today
then $49.97 / 12 wks
BEST VALUE
12-Month
The full transformation
$0.27/day
every day, all year
$97 today
nothing more for 12 months
SAVE $60
Pay in one tap
or pay by card
you@email.com
🔒 Secure card paymentVISA · MC · AMEX

Secured by Stripe · 256-bit encryption · we never store your card

Jane Doe
1234  5678  9012  3456VISAAMEXDISCOVER
MM / YY
123💳

By providing your card information, you allow The Movement Athlete LTD to charge your card for future payments in accordance with their terms.

☕ Coffee $4.50/dayTMA $0.27/day
⚡ Exclusive quiz price
Reserved for quiz completers · not sold publicly
Closes in
47:59:59
⚠ The $97 quiz price has expired — the public $157/yr now applies.
You told us: move pain-free · joint healing · 15 min/day — your plan is built around all three.
The Movement Athlete app — choosing a workout, your plan for today, progress and skill mastery
Your quiz price
Over your first year the 12-Month plan costs $97 — the 4-Week plan costs $287. Same training, $190 less.
Start on a shorter plan

A personal trainer runs $60–100 a session · AI coaching apps $149/mo · your plan: $0.27 / day

Your plan12 Months
Standard price$157
Your quiz price — charged today$97
✓ You save $60 today
Then $157/year — your price is locked for 12 months · cancel anytime · 60-day money-back guarantee
This price exists because you completed the assessment — it isn’t on the public site.
you@email.com
8+ characters
Pay in one tap
or pay by card
🔒 Secure card paymentVISA · MC · AMEX

Secured by Stripe · 256-bit encryption · we never store your card

Jane Doe
1234  5678  9012  3456VISAAMEXDISCOVER
MM / YY
123💳

By providing your card information, you allow The Movement Athlete LTD to charge your card for future payments in accordance with their terms.

🛡60-day money-back guarantee · cancel online anytime
⚡ Exclusive quiz price
Quiz completers only · not public
Closes in
47:59:59
Your Recovery Programme matches your long-term goal
4-Week
The short version
$0.45/day
$12.48 total
was $24.97
SAVE 50%
POPULAR
12-Week
One full phase
$0.30/day
$24.98 total
was $49.97
SAVE 50%
BEST VALUE
12-Month
The real change
$0.27/day
$157 $97 / year
charged today · price locked 12 months
SAVE $60
☕ Coffee $4.50/dayTMA $0.27/day
27 people on this plan right now · 183 started today
⚡ Exclusive quiz price
Reserved for quiz completers · not sold publicly
Closes in
47:59:59
⚠ The quiz pricing window has expired — standard pricing now applies.
You told us: move pain-free · joint healing · 15 min/day — your plan is built around all three.
The Movement Athlete app — choosing a workout, your plan for today, progress and skill mastery
Your quiz price
Over your first year the 12-Week plan costs $175 — the monthly route costs ≈$300. Same training, $125 less.
Start on a shorter plan

A personal trainer runs $60–100 a session · AI coaching apps $149/mo · your plan: $0.30 / day

Your plan12-Week
Standard price$49.97
Charged today$24.98
✓ You save $24.99 today — 50% off your first cycle
Then $49.97 every 12 weeks · cancel anytime · 60-day money-back guarantee
This price exists because you completed the assessment — it isn’t on the public site.
set_password on the existing quiz account; above the wallets on purpose. -->
you@email.com
8+ characters
Pay in one tap
or pay by card
🔒 Secure card paymentVISA · MC · AMEX

Secured by Stripe · 256-bit encryption · we never store your card

Jane Doe
1234  5678  9012  3456VISAAMEXDISCOVER
MM / YY
123💳

By providing your card information, you allow The Movement Athlete LTD to charge your card for future payments in accordance with their terms.

🛡60-day money-back guarantee · cancel online anytime
⚡ Exclusive first-month priceNot public
Rate locked for
then reverts to standard price
47:59:59
$24.97 / month
$9.97
$2.49
per week
first month only
✓ 60% off your first month · then $24.97/mo · cancel anytime
☕ Less than a coffee a week·cancel anytime
31 of 50 quiz-price spots claimed today19 left
⚠ This quiz price has expired — standard $24.97/mo now applies.
⚡ You qualified for $1 access
Quiz completers only · not public
Closes in
47:59:59
⚡ Quiz completers only — not public
Standard $24.97/moSAVE 96%
$1
first 4 weeks
then $19.97/mo
cancel anytime
☕ Coffee $4.50/day·TMA this month $0.04/day
Today
Pay $1 · full access
Day 28
Only if you stay
Before Day 28
Cancel · pay $0 more
31 people claimed $1 access today
⚠ The $1 quiz price has expired — standard pricing now applies.
  • Cancel online in 2 taps — no phone call, no forms
  • 60 days to change your mind — one email, full refund
  • Every workout adapts to your level — including around injuries
  • Built from your quiz answers — your exact level, from day one
Charged today · your price is locked for 12 months · cancel anytime · 60-day money-back guarantee

By tapping the button you agree to be charged $97 today for 12 months of full access. It renews at $157/year unless you cancel. Cancel online anytime · 60-day money-back guarantee.

Feel stronger in 60 days — or every penny back

Train for two months. If you don't feel the difference, one email gets you a full refund. No questions, no forms.

— Jesse, Head Coach

Your training, in one app

Train at your level. Master real skills.

Choose your workout, tell it how that felt — the app adapts, and celebrates every skill you master.

As featured in
As featured in Red Bull, Forbes and NewsWatch
2018since
100k+trained
4.9★rating
60-dayguarantee
A wall of real Movement Athlete members training around the world

100,000+ people have trained with The Movement Athlete since 2018.

What you're actually buying

Your plan is the small part.

The assessment you just finished is the way in. This is what sits behind it.

500+progression
steps
100+skills, every
step filmed
5–10%harder
each step
Built by gymnastic coaches, physiotherapists, calisthenics experts and sports scientists
Four professions set those steps together — so each one is decided by what a body can take, not by what one coach finds easy. Small enough that your joints and tendons keep pace with your muscle. Big enough that something adapts every session.

Why it works

Hard results. Not hard workouts.

  • The workouts aren't hard — they're right.The assessment finds your exact level, so every session is doable on day one. You finish worked, not wrecked — which is why people actually stick with it.
  • Your joints get conditioned, not punished.Each step is a slightly harder variation of the last, so tendons and joints adapt alongside your muscles. That's how members train around old injuries, not through them.
  • Lean muscle, built naturally.Compound bodyweight progressions build the lean, functional kind of strength — strength you can actually use, without living in a gym.
  • Mobility and flexibility are built in.The progressions force full range of motion, so you get more mobile as you get stronger — not stiffer.

Huge improvements in functional strength

Feel stronger, more mobile, with more lean muscle and better endurance.

Travis, 42 — before and after training with The Movement Athlete
Travis, 42

“TMA saved my life. The app is extremely personalized to you and will help you build functional muscle and mobility. It helped me recover from a nasty injury and strengthen my joints through the micro progressions”

Real members, shared with permission.

Pick the math that suits you

The longer plans simply cost less per week.

4-Week12-WeekBEST VALUE12-Month
Charged today$12.48$24.98$97
Then$24.97
/ 4 wks
$49.97
/ 12 wks
nothing
for 12 months
Your 1st year$287$175$97
Per day$0.79$0.48$0.27
You save$112$190
Price locked for4 weeks12 weeks12 months

Over your first year the 12-Month plan saves you $190 against the 4-Week plan — same training, same app, same guarantee. The 4-Week and 12-Week prices are introductory and renew at full price; the 12-Month price is locked for the whole year.

Is this right for you?

An honest filter.

  • Yes — if you want structured, personalised training that meets you at your exact level.
  • Yes — if you’re rebuilding around a niggle or an old injury and want a plan that adapts to you.
  • Maybe not — if you won’t give it even 10 minutes a day. The app does the thinking; you still do the reps.
Still thinking? That's normal.
Most members felt the same — then started anyway. Your plan is built, and the 60-day guarantee means the risk is on us. The only thing left is starting.
Charged today · cancel anytime · 60-day money-back guarantee

Before you start

Questions? Answered.

How do I cancel?
Two taps in the app, or one email to us. No phone calls, no ‘retention specialist’, no forms.
Why am I charged today instead of a free trial?
Because this is the quiz-completer price, not the public one — it’s held for this page only. You get the 60-day money-back guarantee instead of a 7-day trial: a longer window to decide, and a full refund if it isn’t working for your body.
I’m a total beginner, older, or coming back from injury — is this for me?
Yes — most members start exactly there. The assessment finds what you can do safely today, and every exercise moves up in small steps, so demand never outpaces control. If a movement doesn’t fit your body, the app gives you an alternative that does.
How long are the workouts?
You’re in control — pick any session between 10 and 90 minutes and the app builds a personalised workout for the time you have and your current level.
What equipment do I need?
Nothing to get started — it’s bodyweight training rooted in calisthenics. As you progress we recommend a pull-up bar or gymnastic rings for the pulling movements.
Is there a guarantee?
Yes — 60 days. If it isn’t working for your body, one email gets you a full refund. You keep everything you learned.
The Movement Athlete coaching team — coaches and members training on rings, bars and handstands

Questions or need help?

Real humans answer every message.
hello@themovementathlete.com

Your plan is ready when you are.

See you inside,
Jesse · Head Coach, The Movement Athlete

P.S. The guarantee makes this simpler than it looks: start today, train for two months, and if you don't feel the difference — full refund, and we part friends. The risk is on us, not you.

Charged today · cancel anytime · 60-day money-back guarantee

The Movement Athlete · Clyde Offices, 48 West George Street, Glasgow, G2 1BP, United Kingdom
Terms · Privacy · Contact

Always consult your healthcare provider before starting any new exercise programme, particularly if you have a history of injury or joint issues.

$1.87/wk · save $60
$97 today · 60-day guarantee
Andrew, 29 · “Movements that used to injure me, I now do pain-free.”member

🧪 The A/B test — how to actually run this

You can bucket. You cannot wait for significance.

All four models are already coded as variants in the live bundle (v2_1 · v2_2 · v2_3 · v2_4). The only thing missing is randomised assignment — VITE_QUIZ_VARIANT is a build-time constant, so 100% of traffic gets one arm. Making it bucket is roughly one hour of Nic's time.

But the quiz paywall gets 13 views a day. That is the binding constraint on every test design below.

What the traffic can and cannot prove

TestEffect to detectViews neededDays at 13/dayVerdict
Conversion A/B+10%21,6681,661impossible
Conversion A/B+20%5,630432impossible
Conversion A/B+40%1,512116too slow to steer by
Revenue per visitor+20%7,448571impossible
Revenue per visitor+40%1,862143the realistic floor
Annual share of sales17% → 42%~140 sales~82the one test with real power

80% power, α=.05 two-sided, 50/50 split. Baseline measured over 90 days: 1,174 paywall views → 604 buy-clicks → 154 paid → $7,091.97 · conversion 13.12% · ASP $46.05 · RPV $6.04 (sd $18.61, CV 3.08 — revenue is high-variance, which is why RPV needs ~10× the sample of a conversion test).

✅ RULED 27 Jul by Aga — $97 CHARGED TODAY ships, as the hybrid

Aga's call: "Restore annual, charged today, at $97." Ship it as the hybrid — annual $97 charged today and pre-selected, framed "38% off / save $60" and never "50% off", with the 4-week and 12-week ramps kept at their current prices as the volume ramp and the decoy. $157-behind-the-trial is built as the fallback, not a concurrent arm.

Two reasons it is sequential, not 50/50: $97 is a permanent 38% cut to the flagship's list price and lowers the basis an acquirer underwrites; and the $97 case contradicts itself — it publishes $157, charges $97, and renews at $157, which is a 1.6× renewal shock.

The reasoning below still stands for how to run test #2 when it comes — and it is why the first cohort read is a guardrail, not a verdict.

When you do test: don't test against the broken control

A fair 50/50 fight against today's paywall spends half your traffic on the arm you already know is worst, for four months, to learn something the mix data has already told you.

Run both good options against each other instead. Arm A and Arm B are both modelled well above today, so whichever wins, you have already won from day one. The test's job is to pick between two good options — not to decide whether to fix the paywall.

ArmDesignModelled vs todayRisk it carries
Fallback — $157 + trialTime-Horizon + 12-Month rung · 4wk and 12wk still charge today · annual $157, $0 today, 7-day trial, pre-selected+40%Strictly additive to what is live. Nothing that currently works is removed.
SHIP — $97 hybridGoldilocks · $97/mo coaching decoy · annual $97 charged today · monthly $24.97 $0-today+53%Higher upside, but sets a second annual price and needs a renewal-price decision.

Guardrail, not a significance rule: if either arm's rolling 14-day revenue-per-visitor drops below $6.04 (today's measured baseline), kill that arm immediately. That protects against catastrophe in two weeks instead of four months.

🔴 The combination that is NOT safe

Annual at $97 behind a 7-day trial. At the measured 36.9% trial conversion it models at −9% versus today. $97 only works if it is charged today; $157 only works behind the trial. The two prices are not interchangeable — each is safe in exactly one of the two mechanics.

The reason: today's start-to-paid is a healthy 61.8% precisely because the live 4-week and 12-week tiers charge immediately. Flipping every tier to a trial trades certain cash for gated cash. That is why Arm A keeps the direct-charge rungs rather than replacing them.

✅ $97 fixes the value ladder for free — no reprice needed

At $157 the ladder inverted: 12-Week at $24.98 is $0.30/day, cheaper per day than $157/year at $0.43/day. The page sells in per-day framing, so it would have argued "commit longer, pay less" while pricing the opposite — and the ramps would have had to be repriced.

At $97 that problem disappears. With the ramps left exactly as they are today:

TierPrice (unchanged)Per day
4-Week$12.48$0.45
12-Week$24.98$0.30
12-Month$97$0.27 ✓

Monotonic, with zero changes to the ramps — which is exactly what Aga's ruling requires. An earlier draft of this page showed $19.97 / $39.97; that was derived to fix the $157 ladder, was never agreed, and has been reverted.

What has to be built for the test to mean anything

Bucketing without instrumentation produces a test you cannot read. Three things ship together or none of them do:

#RequirementWhy it is load-bearing
1Sticky assignment — bucket once on first quiz load, persist to localStorage + cookieA visitor who sees a different arm on return corrupts both arms
2Emit quiz_variant as a GA4 event param and user propertyWithout it you cannot split the funnel by arm at all
3Forward the captured UTMs + variant into Stripe subscription_data.metadataFixes the test and the dark attribution in one change — subscription.metadata is empty on all 154 sales today

Sample-size maths, baseline and reproducers: tools/finance/quiz_buys_90d.py · tools/quiz-analytics/pull_quiz_deep.py · tools/finance/pricing_model_rerun.py. Prototype only — never wired to the live quiz.